If the thought of embracing Google Ads has crossed your mind, your main question is probably, are Google Ads worth it? Statistics on Google PPC show that 63% of people click on Google Ads when looking for products and services.
If you’re wondering whether to venture into this PPC marketing strategy, the stat says it all. Google marketing might be your saving grace if you’re struggling to get your small business off the ground.
There are numerous benefits of PPC that your small business will reap by adopting Google Ads. Here, we will give you seven reasons why you shouldn’t hesitate to start working with a PPC agency to create Google Ads.
1. Reach a Larger Audience
When you create an ad on Google, it’s displayed across millions of websites that are partnered with Google. As a result, your small business will reach a larger audience than you ever could through traditional advertising methods.
The best thing about small business Google Ads is that they’ll allow you to reach the audience when they’re looking for you. You’ll reach them when they are ready to interact with your brand. And when people are already interested in what you have to offer, there’s a higher chance they’ll buy from you. All you’ll need to do is to use the right keywords.
2. Cost-Effective Advertising
Compared to traditional forms of advertising, Google ads are much more cost-effective. You can set a marketing budget that fits your small business and control how much you spend on every click. Google will allow you to set your campaign’s key parameters to avoid overspending.
The PPC aspect means you’ll only pay when people click on your ad. You’ll be able to choose how much you’re willing to spend for one click.
Google will oblige because it will not exceed your maximum bid. You can also set a daily budget for your ads, so you’ll never go over your budget.
3. Better Focus on the Local Market
Google Ads will help you reach prospects within your locality. You’ll be able to focus on the areas where you have a physical presence. You can also target prospects living in a specific area using geographical targeting.
You can include your location in the local business ads to make it easy for people to find and contact you. The location will be a geographic range that will help you limit your keywords. As a result, you’ll avoid competing with brands that target a national audience and focus more on reaching your local audience.
4. Target Customers Based on Interests and Behaviors
Google Ads will help you be more accurate in targeting your customers. You can target people based on their interests, demographics, and past behaviors.
You’ll be able to use remarketing lists for search ads to show your ads to people who have already visited your website. You can also use your social media platforms to identify the most interested people in your business. This will help you reach customers interested in what you have to offer.
You can use Google’s demographic targeting to target people based on their age, gender, and parental status. Such targeting will be an excellent way to ensure your ads are seen by people interested in what you’re selling.
5. Track Campaigns With Real-Time Reporting
Google Ads offers real-time reporting to help you track the progress of your campaigns as they happen. This will help you make necessary changes to your campaigns while they’re still running.
You’ll see how many people have seen your ad, how many have clicked on it, and how much you’ve spent. You’ll also know the average position of your ad and how many impressions it’s getting.
With this information, you can work on making your ads more visible to potential customers and increase your chances of making a sale. Google Ads will help you track your ROI. You’ll see the return on your investment based on your marketing budget.
You’ll be able to track the success of your campaigns in real-time so you can make necessary changes while the campaign is still running.
6. Increased Web Traffic
Google Ads can increase web traffic to your small business website. When you use the right keywords, your ad will show up as a sponsored link on the first page of Google search results. As a result, more people will see it and might click on it.
The main advantage is that you can choose the landing page. You’ll determine which page of your website you want people to land on when they click on your ad.
Don’t limit yourself to sending people to your home page. Instead, incorporate a link that will take people to a page that will lead to more conversions. For example, send them to a page containing what they are looking for.
Get a professional web designer to help you create an appealing website or landing page. This way, you’ll increase your chances of converting your prospects into paying customers.
7. Quicker Results
Google Ads will help you get results. You’ll start seeing results. This is because Google will place your ad on the first page of search results, where many people will see it.
You can rely on a PPC service to help you create an effective ad that uses the right keywords. You also need to make sure your landing page is relevant to what the audience is looking for.
If you’re not getting the results you want, your PPC management team can adjust your campaign and see how it affects your results. You can also use Google’s keyword planner to find new keywords to help you reach your target audience.
Discover Google Ads’ Worth and Start Leveraging Them
So, are Google Ads worth it? The answer should be a resounding yes if you’ve read this article. PPC advertising will add a sparkle to your small business’s digital marketing, helping you see a great return on your investment.
If you’re unsure where to start or would like some help getting the most out of your Google Ads campaigns, our team at EFS Digital can help you. We’ll put our digital marketing experience to work to help you get real results. Schedule a free consultation with us today.