Social Media Tips for Small Business Owners

As a small business owner, the biggest mistake you can make is to fail to harness the power of social media. Utilize this power by joining top social media sites such as Facebook. This can be done by creating a Facebook business page and joining relevant Facebook groups where you learn useful social media tips. Do not get too entangled with keeping your business up and running and forget the advantage you have utilizing social media. In this article, I am going to teach you how to take advantage of social media and grow your business to great heights. Let’s dive in.

There are plenty of social media sites small businesses can use. Below we are going to discuss the five most effective social media sites.

Facebook

Facebook takes the cake, and for a good reason. Facebook has many avenues that small businesses can use to grow and earn profits. With more than a billion daily users, Facebook makes it easy to find and lure in your target clients. Once your small business is on Facebook, you can create a Facebook business page, not to be confused with a profile. Your Facebook business page represents your business or brand; it is where you can showcase your services or products.  On the other hand, the personal profile is where you interact with family and friends. Once you create the page, keep active, and engage with your followers by asking queries. To participate without spending every waking minute there, make use of publishing tools to plan and publish your posts. Use this page to give freebies, announce events, and communicate with your prospects. Similarly, you can run adverts on Facebook to increase the reach of your business page and small business in general. Facebook gives you a clear guide on how to set up ads on its platform.

Instagram

Just like Facebook, Instagram attracts 1 billion users daily, making it an ideal marketing site for small business owners. Instagram is easy to use, given it’s  photo and video medium, and that’s a plus for any business. You simply put videos and photos about your product, and interested customers will reach out to you. It is important to create compelling social media posts regularly to keep your prospects engaged. Likewise, you should upload the best photos and videos for your products.

Pinterest

Pinterest has 175 million users, which translates to prospective clients for a business. As a small business owner, sign up for a business account of Pinterest. To get the most out of Pinterest, create engaging and practical pins that generate interest.

Twitter

Twitter is a great platform to get your small business noticed. Every twitter user is a follower of five businesses. To succeed, create a Twitter business account with an outstanding profile and then create a marketing strategy. Just like on the other platforms, you should post helpful and engaging content regularly to build a community.

Youtube

is a platform specializing in videos. It has 2 billion monthly users and 5 billion videos get watched daily. Start by creating a Youtube channel and post relevant videos. To get the most out of your videos, optimize them for Youtube SEO to garner the most views. You can include whatever you want on your videos from marketing, launching new products, or teaching your customers how to use your products. Remember to engage your viewers via comments as well as to promote your videos. Always have a Call To Action (CTA) in your videos. A CTA is how you communicate to your audience what to do.  Common CTAs include: Click the Subscribe button, Share, Like, Comment, check links in the description below, etc.

Call To Actions (CTAs):

CTAs are critical in content creation; they allow you to communicate your objective on what you expect your audience to do.

The bottom line

By using the social media tips you learned above, you can take your business to the next level and grow it wildly. Each social media platform has a ton to offer and can be a great tool to get your business known out in the world. If however, you find yourself struggling to gain an audience on one, don’t hesitate to try another platform! It is always important to remember that sometimes the largest social media company isn’t for every business. Think outside the box and you’ll expand your knowledge on learning exactly which platforms your target audience uses so you can get the best results.