How Small Businesses Can Use Facebook Ads for Marketing

How Small Businesses Can Use Facebook Ads for Marketing

Are you wondering how to harness the power of Facebook ads for your marketing campaigns? 

Facebook has 2.91 billion active users, making it one of the largest social media platforms in the world. As such, it’s a great way for companies to expand their businesses. A well-run Facebook account can generate local and national interest in your products and services.

Facebook’s business accounts come with an advantage; the ability to place Facebook ads. The platform’s ad builder helps you meet your objectives by allowing you to create ads that it will then show to your target audience. Below, we’ll show you how small businesses can use Facebook advertising campaigns to grow their revenue. Keep reading to learn more!


Know Your Target Audience

Facebook allows you to personalize your ads and send them to the people who are most likely to interact with them. But of course, the algorithm can’t figure out to whom you want to show these ads all by itself. You have to provide it with this information.

To figure this out, you need to know who will get interested in buying your products and services. This group is known as your target audience. In fact, this information is so valuable to your company that you’ll end up using it to tailor most of your marketing efforts.

Do some market research to figure out which types of people usually buy from companies like yours. Learn as much about this population as possible. Figure out what languages they speak, their ages, and their socioeconomic status. Find out if they usually have kids or prefer a certain type of lifestyle.

If you do business in a specific region, you’ll want to consider the lifestyle and average income of people in those areas. Once you have all this information, you can start building your Facebook ads. 


Deciding on the Purpose of Your Facebook Ads

Your small business advertising strategy will become stronger if you identify a clear purpose and goal for every ad you place. Usually, campaigns contain a series of ads that work together to achieve the overall goal. Even if you’re just making a single ad, though, you need to identify the ad’s purpose.

Doing so will help you write text for the ads and identify the proper images. Facebook has several calls to action buttons for you to choose from. Once you know what you want your customers to do after they see your ad, you’ll be able to select the best call to action option for you.


Writing Your Ads

Facebook allows you to personalize your ads with your own text. This gives you complete control over the tone of your text and the message you send to the people who see your ads. 

But this doesn’t mean you should just write whatever you first think about. Instead, you need to think of two things: your brand and the action you want the viewer to take. 

In most ads, you don’t have a lot of real estate for lengthy messages. As such, you need to boil down your message to a few, carefully-chosen words that prompt the viewer to take action.

Every ad you send out will represent your brand. Think of your brand as the personality of your company. It will determine how your clients perceive you. It needs to remain consistent across all your communications, including your Facebook ads.

So, you should establish a writing style and tone to use in all your publications, including your advertising. Whenever possible, your text should remain creative and eye-catching. Otherwise, it might not capture the attention of people who are scrolling through their feeds.


Adding Images 

Most Facebook ads include images. Adding images to your ads works in your favor. Social media metrics reveal that images get the attention of Facebook users more than text does. 

In fact, more people stop scrolling to look at images than they do to read text. So, you should focus on adding engaging, relevant images to your ads. 

The best images use bright colors and emphasize your value proposition. A value proposition includes anything you’re promising to offer your clients. If you’re trying to sell a product, you might include a picture of the product or a demonstration of what it does.

Facebook ads give you the opportunity to add an image carousel. When you select this option, you’ll have the ability to add several different images that users can click through.


Using Videos

If you want to make sure you capture the attention of your target audience, consider creating video ads. Videos garner more attention on Facebook than any other type of ad or post. It’s best to keep your video ad brief and engaging. use colors that reflect your brand and draw attention to your products and services.

If you really want to stand out, use storytelling in your videos. Brief stories are memorable because they create an emotion within the viewer. These feelings then get associated with your brand. Because people choose where to shop based on the emotions they feel, stories can help you grow your revenue. Make sure you accompany your videos with a link to a landing page. That way, your clients can go from watching your video to making a purchase.


Creating Landing Pages

As you create your ads, you should also plan out your landing pages. Often, when someone places a social media ad, the link will go to a separate page. This is known as a landing page. A good landing page includes its own call to action and persuades the visitor to take the next step you want them to take. 


Start Taking Advantage of Social Media Marketing

Creating Facebook ads can help you grow your clientele and reach your business goals. These ads also expand awareness of your brand and may gain you more social media followers.

You’ll get the most out of your social media presence if you take advantage of the services of professional marketers. That’s where we come in. Our team has years of experience making companies like yours stand out from their competition. Want to learn more? Check out our services today to learn how we can work together!

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